Matrix is a relatively new company in the fitness equipment world but it has quickly become one of the fastest growing commercial fitness brands in the world.

Breathing fresh ideas into tried and tested products, Matrix is redefining industry standards when it comes to quality, design, costs and those little details that make Matrix products stand out from the crowd.


At Matrix, “good enough is never good enough”. The company always strives for better – better design, better engineering, better pricing. And it is this tenacity that has made Matrix one of the fastest growing commercial fitness brands in the world.

Award winning products, partnerships with high profile names in the fitness industry—like Johnny G the creator of Spinning—have made Matrix a brand that cannot be ignored.

Matrix wasn’t created to follow. Its founders built the company to lead – and lead it has! Matrix can claim a number of industry “firsts”, including new fitness modalities in its Cycle and Ascent trainer products as well as leading the way with its involvement in the development of exciting new concepts in group training equipment.

Matrix was ahead of the pack with its oversized tubular construction in strength equipment and industry leading Magnum and Varsity strength series and now boasts a huge range in its comprehensive strength portfolio which meets the needs of a diverse range of lifters – from the beginner and rehab patient to the serious athlete.

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