Jordan Fitness

One of the most widely recognised fitness brands in the UK, Jordan Fitness is undisputedly one of the leading authorities on commercial functional fitness equipment – and the brand is the fastest growing fitness supplier in Europe.

Specialists in unique, high quality but affordable functional training equipment, from its headquarters in London, Jordan Fitness branded products are now distributed across the globe.


Jordan Fitness has led the way in functional fitness equipment here in the UK for 25 years. A well recognised brand, Jordan is popular with commercial gyms and leisure centres, so its equipment is designed to cater for the commercial environment. This means it not only looks great and it built to last but it is competitively priced too.

After huge success in the UK fitness industry, Jordan is going global and is currently the fastest growing fitness brand in Europe.
Jordan Fitness dedicates a lot of its energy into product development and market research, to ensure its products are unique. One of the company’s other main focusses is on quality control and pricing, ordering in bulk from manufacturers – Jordan’s 90,000 square foot warehouse allows for high stock levels and is the secret to its competitive pricing. It also means that delivery is fast and even large products can be ordered at short notice.

Jordan Fitness is known in the industry as a great networker too, always appearing at trade shows and exhibitions to showcase its latest innovations, and it has recently made some high profile friends as official distributors for Lifeline USA and Loumet Fitness.

Jordan is becoming on unstoppable force on the functional fitness scene and has even recently set up its own training academy for fitness professionals to become accredited in the use of its specialist functional equipment lines.

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