Concept 2

Concept2 is a fitness equipment company which needs little introduction. Since its creation in 1976 by two Olympic rowers, Concept2 has become the rower go-to brand for gyms, health clubs and sports teams the world over.

In fact, the Concept2 Indoor Rower quickly became the best-selling rower in the world, so if you’re looking for the highest quality rowers on the market from a trusted brand with a strong legacy of rowing, you’ve come to the right place.


In 1976 Dick and Pete Dreissigacker were in the midst of Olympic training when they began making composite racing oars from the back of their bread van. To this day, Concept 2 is a brand still known for its innovative rowing oars.

It wasn’t until 1981 that the first Concept 2 Indoor Rower was created and it very quickly became the best-selling indoor rower in the world. Although it was created by Olympic athletes and is used for competitive training by some of the world’s greatest rowers, the machine is loved by home fitness enthusiasts, rehabilitation and health professionals and is now the first choice of thousands of CrossFit boxes around the world.

More recently, Concept 2 expanded its equipment line to include the just-as-accessible SkiErg – another popular machine among athletes, hardcore fitness enthusiasts and rehabilitation centres alike.

With over thirty-five years producing innovative and excellent quality machines, Concept 2 is a company passionate about rowing and dedicated to making outdoor activities like rowing and skiing accessible for all. The number 1 choice of commercial gyms, sports teams and fitness clubs around the world.