About Us

Savage Strength is one of the largest suppliers of pure strength and conditioning equipment in Europe. We have the most comprehensive range of specialist strength products on the market today. We sell the best brands in the industry from our own premium, heavy duty and basics range to Life Fitness, York, Eleiko, Hammer Strength, Concept2, Cybex, Jordan Fitness, Escape Fitness and many more.




We don’t generalise – we specialise in strength.

As one of Europe’s largest dedicated supplier of pure strength and sports conditioning equipment, we sell the most comprehensive range of specialised strength products available on the market today.

This range includes equipment for: 

  • Strongman
  • Powerlifting
  • Olympic lifting
  • Sports Conditioning
  • Combat sports
  • Rugby
  • CrossFit
  • Military Physical Training.

We don’t just sell any old equipment. We’re picky about the suppliers we work with so that our customers can be confident that this is the very best equipment from the strongest and most trusted brands on the market.


Our company is built on a true passion for strength training and our people are our biggest strength of all.

Each member of our sales and support team has a background in the commercial fitness and sports industry, a love for strength and a commitment to our core values of humility, integrity and excellence.

Our mission is to be remarkable and to uphold service standards that are just as strong as the equipment we sell.

Choosing to buy a product from us is only the beginning of a life-long friendship. Whether you want advice on buying a single set of dumbbells or you want help creating your dream facility from scratch, including financing and business planning, our team will provide you with unrivalled personal support and a service that goes far beyond simply supplying a product.


Our devotion to strength and determination to be the best has taken us from humble beginnings to where we are today.

With the most extensive range of strength equipment in the UK and over 20 years experience in the industry, we’ve helped some of the most forward-thinking and experienced facilities to become a reality.

Following the launch of our own branded equipment line in 2014, we are constantly looking to the future for ways to improve and serve our customers better.

With many more lofty dreams in the pipeline, we know that the indestructible spirit of strength we share with our customers will take us far. One thing is for sure: we will continue to pursue our passion, so that you can continue yours.